SUPPORTING WOMEN IN LOCAL COMMUNITIES

A SOCIAL PROGRAMME FOR WOMEN

YSL Beauté combines an innovative working approach with a responsible supply model. In Morroco where the Ourika Gardens lie, it relies on the expertise of local communities to source some of the naturally-derived ingredients used in selected YSL products such as the saffron pistils extract used in its Or Rouge range, which launched in 2014.

YSL Beauté has developed a social program to promote the unique skills of local women and help them gain extra knowledge. Within the Ourika Gardens, YSL Beauté supported the creation of a cooperative of 32 women to care for each and every plant. A program was specially created to champion their artisanal knowledge and their community to help them acquire new skills and support their financial independence. In just three years, this unique community has doubled its revenue and promoted women’s empowerment in the region.

"YSL Beauty have supported the creation of a cooperative of 32 women to care for each and every plant. The program was specially created in their community to champion their artisanal knowledge and to help them acquire new skills and support their financial independence ."

Caroline Nègre,

Scientific Director, YSL Beauty